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CROSSFIT ANIMARUM
CrossFit Animarum was a CrossFit box in Stuttgart from 2015 to 2020. Before starting this venture we, 5 founders, sat down together to define what it was going to be. In the years it evolved and adapted learning from what was working and what not. The Corona pandemic and the rules about the lockdown put the business in a difficult position and finally caused the decision of shutting down.
01
Approach
The Value Proposition Canvas is one of the best tools available when it comes to understand your customers, including their jobs-to-be-done, pains, and gains, including your offer to them.
The information gathered is then used in the Business Model Canvas.
02
Customer segment
CUSTOMER JOBS - What are the jobs our customer is trying to get done? These could be both functional and social. What basic needs do our customers have (emotional and/or personal)?
GAINS - What would make our customer happy? What outcomes does he or she expect and what would exceed their expectations? Think of the social benefits, functional, and financial gains.
PAINS - What is annoying or troubling our customer? What is preventing him or her from getting the job done? What is hindering our customer’s activities?
03
Value proposition
GAIN CREATORS - What can we offer our customers to help them fulfill the gains? Be concrete (in quantity and quality)!
PAIN RELIEVERS - How can we help our customers relieve their pains? Be explicit about how they can help.
PRODUCTS AND SERVICES - What are the products and services we can offer our customers so they can get their jobs done?